How to Use Generative Engine Optimization (GEO) to Future-Proof Your Brand’s Search Strategy
Traditional SEO isn’t dead—but it’s being fundamentally rewired. With tools like ChatGPT, Claude, Perplexity, Gemini, and AI-powered search engines returning direct answers instead of blue links, the future of visibility lies in Generative Engine Optimization (GEO). If SEO is about getting clicks from Google, GEO is about getting mentioned by the machines that generate the […]